Build the life you really want.
STOP THE ENDLESS SCROLL & START USING SOCIAL MEDIA STRATEGICALLY.
WELCOME
you're in the right place
SHOW ME HOWIf you want to build or grow a personal brand
If you've already built an audience online but you aren't making the money you'd like to make
CREATE AN INCOMEIf you know you want to start your own fashion business but you don't know where to start
START A FASHION BUSINESS
hi! i'm melissa
It's my goal to help women and families make money online by building a monetized social media audience so they can work less and focus more time on what truly matters to them.
When I was working as a full-time attorney after law school, I quickly realized that I didn't want to spend 50+ hours away from my family each week building someone else's business and sitting in traffic. Since then, I've tried nearly every method of online work from affiliate marketing and brand deals as a fashion influencer to developing my own ecommerce fashion brand to launching my own digital course.
I founded Instabrand Academy to share everything I've learned about making money online with other moms, wives and working women so you too can build the life and freedom you want.
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What students have said...
Susan V.
Owner, Vesper Modest Girls Clothing
“I started a girls clothing business in the spring of 2021 and as I was doing alright, I didn't feel like my business was thriving. In the fall of 2021, I saw that Melissa Zimmerman was offering a Fashion Brand Formula class so I dove right in. The weekly classes covered soooo much that I wish I'd known before starting my business! Tons of tips that you might eventually learn on your own over time (lots of time) but that are invaluable if you know them starting out. I would 11/10 :) recommend this class to anyone starting a fashion business. Not only is the information in the class incredible, the presentation is very professional. Melissa did an excellent job with this class. If you are considering starting a business, it is worth the small investment. Believe me, the money you spend on this class will be saved multiple times over in mistakes that you'll make doing everything on your own for the first time. I'm so thankful that I had the opportunity to take this class!”
Keona G.
Owner, The Modest Dress Code
"I am so very happy I made the decision to invest in myself and came across Melissa‘s email about her creating the Fashion Brand Formula course. It couldn’t have came in better timing as I was asking God what it is I needed to take the next step as far as the fashion world goes. Her course has so much amazing information for you to be able to apply to your fashion brand and easy to follow instructions to apply to your business. I want to thank Melissa for giving us the opportunity to see what it’s like in having a successful brand and sharing the golden nuggets that she has learned over the years in her business so we wouldn’t have to make any mistakes moving forward. I definitely recommend taking this course if you want to level up your skills in your business."
Chasity M.
Owner, Cupcake Zoo Fashion
“Well worth the investment! The course is very comprehensive and Melissa goes above and beyond to assist you and answer any questions you may have. You can tell she wants you to succeed. Highly recommend this course.”
Jennifer D.
Owner, Swim Mode Official
“Starting a business wasn’t new to me, I’d been there. So when I signed up for Fashion Brand Formula it wasn’t only for the growth of my business it was for the opportunity to fine tune every aspect of it. Planning for the future is as important as the present. I’ve took what I learned and planned what I’d like to see in my future. From there FBF helped me set goals, and now I know how to achieve them step by step.”
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the truth:
building a business without all the time and resources is not easy.
I’m not interested in sugar coating the truth- it's seriously tough sometimes. Fighting insecurity, moving from analysis paralysis to action and figuring out what feels like a million moving pieces as you go (while balancing everything else on your plate) will be one of the hardest things of your life, probably.
but what if you had a guide?
I've been through this process of taking a business from an idea to an income-generating entity multiple times now and I've learned a ton by trial and error. I want to share this insight with you so you can avoid the loss and stress often involved in the learning process.
Will it still be difficult? Probably. You'll still have to make sacrifices, make tough decisions and stick with it when the going gets tough, but remember that the fact that it's hard doesn't mean you can't do it. It is worth it all, a thousand times over and YOU can do it too.
With the internet, you have the ability to reach nearly anyone, anywhere in the world today. Out of the 7+ billion people on the planet, there's a group of people out there that wants to buy what you have to offer.
